Gallery Chosun
2F, 64 Bukchon-ro 5-gil, Jongno District, Seoul
Gallery Chosun explores the material forms and circulation potential of digital art, with particular attention to the condition of the phygital. While digital art is inherently reproducible without limit, it attains scarcity and collectible form when combined with a physical substrate, allowing it to be recognized as an artwork within institutional and market frameworks. JEONG Jeong-ju’s Lobby combines architectural models with video performance to reveal how digital images intertwine with physical structures, while Axl Le’s Noise24-01 demonstrates how video acquires architectural materiality through LED screens and metallic constructions. Kevin Heisner’s Elements integrates 3D printing, textiles, and sculptural objects to explore the meeting point of digital imagery and material sensibility. Together, these works illustrate how digital art, rather than remaining in the realm of the virtual, opens new possibilities for circulation and collection within phygital conditions.
Gallery Chosun, nestled in Samcheong-dong—the cultural hub of Seoul—has been a significant presence in the Korean art scene for over 20 years. As a continuation of the legacy established by Gallery Chosun, founded in 1971 as Korea's second-oldest art gallery, it was natural for founder Mi-Seong Kwon to step into the art world, having initially worked under her father at the esteemed Gallery Chosun. In 2004, after years of experience, Kwon founded Gallery Chosun to embark on her own path. Since then, Gallery Chosun has actively participated in international art markets, including Art Cologne and Art Basel Miami, marking its place in the contemporary art world.
Gallery Chosun explores the material forms and circulation potential of digital art, with particular attention to the condition of the phygital. While digital art is inherently reproducible without limit, it attains scarcity and collectible form when combined with a physical substrate, allowing it to be recognized as an artwork within institutional and market frameworks. JEONG Jeong-ju’s Lobby combines architectural models with video performance to reveal how digital images intertwine with physical structures, while Axl Le’s Noise24-01 demonstrates how video acquires architectural materiality through LED screens and metallic constructions. Kevin Heisner’s Elements integrates 3D printing, textiles, and sculptural objects to explore the meeting point of digital imagery and material sensibility. Together, these works illustrate how digital art, rather than remaining in the realm of the virtual, opens new possibilities for circulation and collection within phygital conditions.
Gallery Chosun, nestled in Samcheong-dong—the cultural hub of Seoul—has been a significant presence in the Korean art scene for over 20 years. As a continuation of the legacy established by Gallery Chosun, founded in 1971 as Korea's second-oldest art gallery, it was natural for founder Mi-Seong Kwon to step into the art world, having initially worked under her father at the esteemed Gallery Chosun. In 2004, after years of experience, Kwon founded Gallery Chosun to embark on her own path. Since then, Gallery Chosun has actively participated in international art markets, including Art Cologne and Art Basel Miami, marking its place in the contemporary art world.